Alexander Boswell

Freelance Product-Led
Content Writer + Reseacher

I have a mission to help B2B MarTech and eCommerce SaaS businesses level up their content game and become the go-to leaders in their industries. You can find my bylines on sites like Vimeo, Descript, Dash, Lyssna, Fiverr, LoyaltyLion, and more!

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© Alexander Boswell 2025. All rights reserved.

Work

I turn ideas into high-impact content that ranks, converts, and sparks conversation.With a background in marketing strategy and consumer behaviour (MSc in Marketing + PhD in progress), I take a customer-first approach to content—blending storytelling, SEO, and expert insights to create content that doesn’t just perform but builds brand authority.Here's what I can bring to you:📢 Content Strategy + Execution: I develop and implement content frameworks that drive organic growth, nurture leads, and support brand positioning.📈 SEO + Demand Gen: My content isn’t just well-written—it’s backed by research, optimised for search, and designed to move prospects through the funnel.🎯 Thought Leadership + Product-Led Content: I specialise in long-form, product-led blog posts, case studies, and guides that position brands as industry leaders.💡 Research-Driven Storytelling: With expertise in qualitative research (narrative inquiry, autoethnography), I bring a deep understanding of audience psychology to content creation.I’ve worked with brands like Vimeo, Descript, Lyssna, and LoyaltyLion—helping them craft content that grows visibility, increases engagement, and drives conversions.I love working cross-functionally with marketing, growth, and SEO teams to build scalable content engines that fuel business growth.Interested in seeing results? Check out my case studies below.

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About

When I’m not deep in a Google Doc or wrangling SEO strategy, you’ll usually find me reading some fantasy or dark academia fiction (@queerlywicked on TikTok), filming content and playing for my local baseball team (@cardiffbaseballclub on Instagram), or playing TTRPGs like D&D, Fallout, and Dark Heresy.I live in Wales with my partner, and I’m passionate about living a creative, intentional life—whether that’s through writing, photography, or trying to master Spanish (emphasis on trying). I’m also a bit of a productivity nerd, a fan of dry humour, and endlessly curious about how people think and behave.

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